So you’ve had the big brain storm, come up with the latest clever online
marketing idea, built a brilliant website, designed the app to go with and
you’re about to unleash your latest campaign. Your big bucks client thinks
it’s a winner that will generate a surge in interest in its brand and the
leap in sales it’s looking for.
The first few hours of the campaign go even better than you expect with
thousands of people visiting the site and downloading the app – leads are
pouring in. It’s all looking good and you’re about to give yourself a
huge pat on the back for a job very well done until….the website crashes.
All your brilliant work goes straight down the pan. The campaign hits the
rocks and you’ve got one angry client shouting at you down the phone. The
client’s brand and your reputation have been seriously damaged.
Why has this happened? Because the one boring, ... (more)
For some businesses moving into the Cloud is still treated as something akin
to joining the Dark Side….something that’s full of promise but
potentially fatal because of the constant evil omens about stability and
iomart Hosting decided to tackle this head on by unleashing its inner Rebel
Force and bring together some of the best minds in IT at the London Film
Museum, complete with its Star Wars memorabilia, to explain to an audience of
invited guests why cloud computing has a vital role to play in business.
With lightsabers at the ready, here’s what they imparted:
The world's data centers collectively are said to be producing more carbon
emissions than consumers within many countries (Italy, The Netherlands and
Argentina are some of the more headline-grabbing examples that have been
cited of late). "The whole industry must be more efficient" is an all too
common battle cry, in reaction to that. But does that really wash - or is it
just more greenwash?
As the need for computing technology grows, we are seeing more and more
organizations considering building in house data centres, which will lead to
a huge overall increase in carbon emissio... (more)
Today has seen the release of the Greenpeace report: "Make IT Green - Cloud
Computing and its contribution to Climate Change" catch the headlines. The
report basically claims that the rise of cloud computing is increasingly
reliant on the use of dirty fossil fuels and that urgent action needs to be
taken to redress the situation.
According to the report, Greenpeace claims that the energy consumption and
carbon emissions of cloud computing is already significantly higher had been
previously estimated. Using carbon emission projection data provided by
McKinsey (included within the... (more)
Let cloud storage control your data before it controls you.
“Terabyte storage? That’s so last decade Darling. This year’s black is
For us luddites still mourning the loss of the 1.44MB (2.0MB unformatted)
disk, the thought of the zettabyte is truly terrifying (although pretty handy
The zettabyte is equal to 1 billion terabytes and according to IDC, in its
latest global digital output report, the world’s generated data volume is
expected to pass through the magic zettabyte figure for the first time later
this year going on to exceed 35 zettabytes by... (more)