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Love, Life and Servers....straight from the Rack

Phil Worms

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Top Stories by Phil Worms

The world's data centers collectively are said to be producing more carbon emissions than consumers within many countries (Italy, The Netherlands and Argentina are some of the more headline-grabbing examples that have been cited of late). "The whole industry must be more efficient" is an all too common battle cry, in reaction to that. But does that really wash - or is it just more greenwash? As the need for computing technology grows, we are seeing more and more organizations considering building in house data centres, which will lead to a huge overall increase in carbon emissions. It's madness, really, when the data they are storing and processing could be residing on someone else's servers, under an outsourcing agreement. This is all about economies of scale. After all, a business that has only a single rack, or very few racks, in its data centre still has to pow... (more)

A Year in the Clouds - How Cloud Computing Exceeded the Hype

We have now reached that time of year when the great and the good partake in the festive tradition of crystal ball gazing, as they predict the IT industry’s future trends for the next twelve months. Over the next three weeks or so we will be deluged with various top tens, who will move, who will shake, who’ll hit tech heaven with the next iPad and who will reach tech hell with the next Sega Dreamcast. It was about this time last year that seemingly every list published featured cloud computing as the number one game changer, the one trend that would have the greatest impact on th... (more)

Cloud Computing - The New Rock n' Roll

Two news items have caught the attention this week, and both brought the John Lennon and Paul McCartney penned Beatles classic “The Fool on the Hill” to mind (more specifically the line “Well on his way, his head in a cloud”). One piece compares data centers with rock stars and the second, globally reported, contained President Obama’s $3.8 trillion 2011 budget blueprint designed to pull the US economy’s deficit out of the danger zone. Although the headlines might appear unrelated, the actual content of both pieces reveal two sides of the same coin. The coin being Cloud computing... (more)

How Cloud Technologies Can Undergird Your Branding Efforts

So you’ve had the big brain storm, come up with the latest clever online marketing idea, built a brilliant website, designed the app to go with and you’re about to unleash your latest campaign. Your big bucks client thinks it’s a winner that will generate a surge in interest in its brand and the leap in sales it’s looking for. The first few hours of the campaign go even better than you expect with thousands of people visiting the site and downloading the app – leads are pouring in. It’s all looking good and you’re about to give yourself a huge pat on the back for a job very well... (more)

Birds, Booze and Tim Berners Lee - Memories of the World Wide Web

Like many organizations across the globe today iomart is celebrating the 25th birthday of the World Wide Web. iomart would not exist had a young British computer scientist called Tim Berners-Lee not submitted his idea for allowing scientists to share information to his manager at CERN. Today our data centers provide the physical infrastructure that enables start-ups, SMEs and large enterprises to deliver their services online. To mark this anniversary we asked our staff to share their memories of the early days of the World Wide Web and we’ll come to their recollections in a m... (more)