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Phil Worms

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Top Stories by Phil Worms

Kudos to JESS3 - a creative agency that specializes in web design, branding and data visualization - for this excellent ‘State of the Internet’ presentation. When you take a step back and consider the mind boggling numbers presented throughout this vid, you realise just how far we’ve come since Nicholas Negroponte of MIT Media Labs said back in ‘97 that “the internet was the most overhyped, underestimated phenomenon in history.” Hindsight is a wonderful thing but how must the guys at Newsweek feel when they look back through their archives and read this piece from Clifford Stoll, published in the magazine on February 27th 1995. “After two decades online, I’m perplexed. It’s not that I haven’t had a gas of a good time on the Internet. I’ve met great people and even caught a hacker or two. But today, I’m uneasy about this most trendy and oversold community. Visionar... (more)

Will Social Networks Lead to a Community Cloud?

On Thursday 25th March 2010, people from an estimated 200 cities across the globe will come together to celebrate and support the second Global Twestival. Defined by Twitter as ‘a way to take part in a global event that transforms lives’, Twestival was created last year by London based Amanda Rose, an events-minded entrepreneur, who believed that Twitter’s users could be brought together for the common good. Ms Rose’s creation resulted in a series of worldwide off line events – from concerts to knitting groups – that raised over $250,000 for the chosen beneficiary - Global Twest... (more)

Will Cloud Computing Add Value to the Marketing Mix?

For the past 18 months the hype has suggested that Cloud Computing will be the next game changer. But will it? Or are we simply witnessing the next major land grab by a few technology giants on a perceived new market segment? A plethora of recent surveys has shown that whilst organisations are generally aware of the cloud, they are reticent to dive in and procure services. For every survey that suggests that a CIO is considering Cloud Computing as a priority for his or her organisation you will find another survey stating that business leaders haven’t a clue as to its meaning or ... (more)

How Cloud Technologies Can Undergird Your Branding Efforts

So you’ve had the big brain storm, come up with the latest clever online marketing idea, built a brilliant website, designed the app to go with and you’re about to unleash your latest campaign. Your big bucks client thinks it’s a winner that will generate a surge in interest in its brand and the leap in sales it’s looking for. The first few hours of the campaign go even better than you expect with thousands of people visiting the site and downloading the app – leads are pouring in. It’s all looking good and you’re about to give yourself a huge pat on the back for a job very well... (more)

Acid or Green Rain from Cloud Computing?

The world's data centers collectively are said to be producing more carbon emissions than consumers within many countries (Italy, The Netherlands and Argentina are some of the more headline-grabbing examples that have been cited of late). "The whole industry must be more efficient" is an all too common battle cry, in reaction to that. But does that really wash - or is it just more greenwash? As the need for computing technology grows, we are seeing more and more organizations considering building in house data centres, which will lead to a huge overall increase in carbon emissio... (more)